Coffee @ The Kennedy Museum speaker series

When John F. Kennedy ran for president in 1960, he did something no candidate had done before: he leveraged the power of state primaries to win his party’s nomination. Kennedy’s first battleground state? Wisconsin—a state that would prove more arduous, more exhausting, and more crucial to winning the presidency than any other.

Wisconsin for Kennedy brings to life the stories behind JFK’s history-making 1960 Wisconsin primary campaign, and how Kennedy’s team managed to outmaneuver his politically seasoned opponent, Hubert Humphrey. From Jackie Kennedy commandeering a supermarket loudspeaker in Kenosha, to the Wisconsin forklift driver who planned President Kennedy’s final trip to Dallas, this captivating book places readers at the heart of the action.

Author B.J. Hollars chronicles JFK’s nail-biting Wisconsin win by drawing on rarely cited oral histories from the eclectic team of people who worked together to make it happen: a cranberry farmer, a union leader, a mayor, an architect, and others. Wisconsin for Kennedy explores how Wisconsin helped propel JFK all the way to the White House in a riveting historical account that reads like a work of rollicking, page-turning fiction.